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Wednesday, 7 February 2018

Thirty years of Tourism Australia: A history of iconic ads

Thirty years of Tourism Australia: A history of iconic ads
- In 2008, the Australian writer, producer and director Baz Luhrmann produced a destination campaign which leveraged the release of Australia the movie. Central to the campaign was the concept of 'walkabout' – a uniquely Australian concept that is steeped in traditional Aboriginal culture.